SPCO Studio partnered with Nike SNKRS and Feels Like Home on the launch of the Air Max Liquid, developing creative across social, motion, and photography. Centered around a campaign highlighting working artists and contemporary cultural innovation, the project explored the intersection of creativity, technology, and self expression. SPCO Studio art directed and storyboarded three social video concepts, created a custom spinning Air Max animation featured across digital channels and on set, and assisted in shaping photography assets for the SNKRS app and social platforms. Through a blend of motion design, visual storytelling, and world building, the project helped frame the Air Max Liquid as both a product launch and a celebration of creative culture.